“You've got to think about the long game,” Marks says, “and whether or not you're going to exist on this planet.”.

Our approach was to embrace this complexity, viewing it through the lens of value drivers to find and bridge the gap between the existing and desired state.. As explained in our book.Design to Value.

, “each project is unique, but an ethos and approach prevail.You focus on what you want the project to do, how it should best function and who it should serve - rather than a specific material outcome.”.This may sound obvious but it’s a long way from what often happens.

Client briefs by nature tend to be quite detailed and prescriptive, with the designer’s role limited to converting the brief into a good design with deviation from the brief discouraged.It was only by challenging the brief and focusing instead on value, and the barriers to value, that we were able to achieve the best possible outcome for our clients.. Our involvement in two recent FOYA award-winning projects is testament to both the commitment of our team and the transformational impacts that Design to Value can bring..

Learn more about our recent projects.to watch the full session on Autodesk's website..

Here are the key takeaways from Jaimie’s thought-provoking presentation.. 1.Design for Manufacture and Assembly (DfMA).

in construction are well documented.At Bryden Wood, DfMA has been integral to our approach for more than 30 years, delivering tangible benefits across various sectors.. DfMA reduces overall cost and time (30% reductions are not uncommon), improves labour productivity, reduces labour requirements, and enhances sustainability by minimising waste, maximising material efficiency, and reducing embodied carbon.

platform approach to DfMA.has demonstrated the potential to transform the way buildings are delivered at scale..